Good equipment matters. Good advice matters even more.

Underwater photography equipment is expensive. Sometimes incredibly expensive. We know that, and we never forget it when helping someone choose their next camera housing, lens, strobe or complete underwater photography system.

At FOTOGRAFIT, we believe buying underwater photography equipment should be about more than finding the right product at the right price. It's about finding a solution that works—not just today, but for years to come.

For more than 20 years, customers have trusted us to help them make those decisions. Although we are based in Denmark and operate as a European specialist retailer, our customers come from all over the world. Many return again and again, not simply because of the equipment we supply, but because the solutions we have worked out together actually work.

Some customers have been with us almost from the beginning. We helped them choose their first small underwater camera setup, and we've been there as their photography developed, their ambitions grew and their equipment became more advanced. Those long relationships are one of the most rewarding parts of running FOTOGRAFIT.

Advice before sales

We don't believe the most expensive equipment is necessarily the right equipment. We believe in listening, asking questions, explaining alternatives and sometimes recommending something simpler or less expensive than the customer originally had in mind.

An underwater camera system consists of many components, and everything needs to work together. That's why we pay attention to compatibility, practical handling, future upgrades and the kind of photography our customers actually want to do.

Our goal isn't simply to sell you equipment. It's to help you become a better underwater photographer.

Meet Lars

My name is Lars Kirkegaard, and I'm the founder of FOTOGRAFIT.

I'm a professionally trained studio photographer, and I've spent more than 30 years diving and over 25 years exploring underwater photography. Photography has always been more than a profession to me. It's a passion, and so is sharing what I've learned along the way.

I genuinely love teaching, whether it's through workshops, personal advice or simply helping someone understand how to get more out of their equipment.

There is, however, one small downside to all that enthusiasm: once you get me started talking about underwater photography, it can sometimes be difficult to make me stop. ;-)

But I'd rather spend a little too much time helping someone understand their options than see them invest in equipment that isn't right for them.

Professional experience

• Diver since 1989
• Underwater photographer since 1991
• Commercial photographer since 1995
• Bachelor of Science in Graphic Arts Management and Business, 2001
• Business Manager, DYK Magazine (Diver Group Scandinavia), 1999-2006
• Managing Director, FOTOGRAFIT (present)

Diving certifications

• CMAS Two-Star Diver
• IANTD Advanced Nitrox Instructor
• IANTD Trimix Diver
• PADI Pro since 1991
• PADI Staff Instructor

If you have questions about your next setup, get in touch. We're always happy to talk underwater photography.